The jury is out as to how FB Graph Search will help [or enhance] Ad Targeting on their platform – after learning more however, the possibilities seem limitless.
The days leading up to todays announcement about Facebook’s graph search feature was filled with rumours about the company building a “Facebook phone”. All that excitement was shattered when the announcement came that facebook was not launching a phone but a “search” feature. Now while some people were disappointed that no phone came out, I myself was actually very excited about the new feature.
Ever since last year, I have reached a point where I felt that Facebook was slowly becoming irrelevant. I started to spend less time on the website and I started posting less and less “stuff” on it. Most of the updates on my timeline since the last year have been about posts I have been tagged in. I felt like Facebook was slowly becoming less engaging and felt like it was just a big graffiti wall filled with my friends rants about the smallest of things…
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Dan Strickland on All Things in Digital 