Abercrombie & Fitch uses predictive analytics for design, pricing | Chain Store Age


Read full article published BY DAN BERTHIAUME OF Chain Store Age Magazine:

Abercrombie & Fitch uses predictive analytics for design, pricing | Chain Store Age.  “By using First Insight to identify more winning products and price them appropriately, we are increasing speed to market with the right styles which will yield increases in sales and margin. . . said Gillian Galner, general VP of Abercrombie & Fitch