The funding comes slightly less than a year after I wrote about the company’s last round of $15 million. One of the main reasons to keep raising, said co-founder and CEO Shafqat Islam, is that, “We’re up against some big players like Salesforce and Adobe, and we need investment and we need a big team.”
The company says that it already employs more than 120 people, but Islam said it’s his intention to more than double the size of the sales team. He added that a lot of the funding will also go toward marketing and positioning the company so that it stands out amidst all the different content marketing companies that are currently around.
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