Hello, welcome to my blog.

My name is Dan Strickland.  I am a creative, driven, entrepreneurial and analytical Digital leader who likes to leverages innovation to tell customer stories, drive marketing leads and sell more products.

I help organization grow their CRM database with more customer contacts, new customer leads and more sales opportunities.  I also assist with creating and leveraging customer personas and segmentation to help your team drive hyper-focused outbound campaigns as well.

My areas of expertise include:

• Digital Marketing Funnel Maps (Leads to Wins)
• Advanced Management of Digital Dashboards and Analytics
• Lead Mapping in Customer Relationship Management (CRM) Platform
• Digital Marketing Lead Generation (ROI/ROAS)
• Project Management
• Product & Brand Management Support
• Website Design and Development (B2B)
• E-commerce Online Store Development & Management (B2B/B2B)
• Digital Engagement Strategy
• Customer Acquisition Strategy
• Outbound A/B & Multivariate Testing
• Search Engine Optimization (SEO) for B2B/B2C
• Search Engine Marketing (SEM) for B2B/B2C
• Email Marketing & Persona Segmentation
• Buyer Personas and Buyer Journey (across web, sales and customer service)
• Go-To-Market Product Support
• Agency Management, Planning, Budget, Direct Spend Management
• Social Media (FaceBook, Twitter, LinkedIn)
• And more…

I have solid experience managing digital assignments that were challenging yet exciting opportunities with measurable impact on sales growth, from brands like Tektronix Services Solutions (formerly Danaher now Fortive), Hewlett-Packard to Aeropostale, CDI, Custom Decorators and HSI, Health & Safety Institute to name a few.

Use the secure form below to contact me for an updated resume or to chat about your next project: