About Me

Hello, welcome to my blog.

My name is Dan Strickland.  I am a creative, driven, entrepreneurial and analytical Digital leader who likes to leverages innovation to tell customer stories, drive marketing leads and sell more products.

I help organization grow their CRM database with more customer contacts, new customer leads and more sales opportunities.  I also assist with creating and leveraging customer personas and segmentation to help your team drive hyper-focused outbound campaigns as well.

My areas of expertise include:

— KPI Reporting/Analysis
— Digital Marketing Funnel
— Marketing ROI/ROMI
— Digital Marketing
— Project Management
— Product Management Support
— Website Design and Development
— Digital Strategy
— Customer Acquisition
— A/B & Multivariate Testing
— E-commerce Development & Management
— Search Engine Optimization (SEO)
— Search Engine Marketing (SEM)
— Email Marketing
— Web Analytics, Reporting & Analysis
— Customer Relationship Management (CRM)
— Buyer personas and journey (across web, sales and customer service)
— Go-To-Market Product Support
— Agency Management, Budget, Direct Spend Management
— User Experience
— Social Media
— Much more

I’m a enthusiastic marketer with expertise in driving demand, leading people while building brand engagement across the buyer’s journey.  I have solid experience owning many challenging assignments, from brands like Tektronix Services Solutions (formerly Danaher now Fortive), Hewlett-Packard to Aeropostale, CDI, Custom Decorators and HSI, Health & Safety Institute to name a few.

Use the secure form below to contact me for an updated resume or to chat about your next project: