About Me

I’m a creative, driven, entrepreneurial and analytical Digital leader who leverages innovation to tell more stories; drive more customer leads; sell more products while growing sales and CRM database with more opportunities.

My hobbies: I love entertaining friends, family, music, dogs, travel and lifelong learning. An interesting fact about me: I formerly worked in broadcast news production from CNN to MTV.

My Marketing areas of expertise include:

— KPI Reporting/Analysis

— Digital Marketing Funnel

— Marketing ROI/ROMI

— Digital Marketing

— Digital Media/Journalism

— Project Management

— Product Management Support

— Website Design and Development

— Digital Strategy

— Customer Acquisition

— A/B & Multivariate Testing

— E-commerce Development & Management

— Search Engine Optimization (SEO)

— Search Engine Marketing (SEM)

— Email Marketing

— Web Analytics, Reporting & Analysis

— Customer Relationship Management (CRM)

— Digital Customer Journey (across marketing, sales and service lifecycle)

— Go-To-Market Support

— Agency Management, Budget, Direct Spend Management

— Site UX/UI Support

— User Experience

— Social Media

Much more…

I am an enthusiastic motivated marketer, with solid experience managing challenging assignments spanning global brands from Tektronix Danaher, Hewlett-Packard and Aeropostale to name a few.

Contact me for an updated copy of my resume or to chat briefly about your latest project: (503) 389-3199