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Dan Strickland on All Things in Digital

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  • Consumer Beat: Facebook confirms it’s working on a feature to curb your social media addiction

    apple.news/AgAuauHO1SrKE8AKVVl6CTg

    Dan Strickland-Woodward
    June 22, 2018

  • Advertisers Demand More Transparency from Video Influencers

    apple.news/A3qmnx7qoMpeiwA7HWxTRMg Influencer marketing is at a turning point. In the days ahead of VidCon, marketing executives in Cannes, France, have been calling for more transparency from influencers and the platforms that promote them, such as Instagram. For example, Unilever CMO Keith Weed said his company will not work with influencers who buy followers. Meanwhile, in…

    Dan Strickland-Woodward
    June 22, 2018

  • Top Influencers Post The Most, Get Watched Less Often On YouTube

    apple.news/AsasDSAWjT8enyyWK2MV7YQ

    Dan Strickland-Woodward
    June 22, 2018

  • Video Marketing Continues To Explode As The Way To Reach Customers

    apple.news/AlK8Ea_kBRwqn6VZXoRiaSw Marketing via video is the biggest way to reach people today. It is nearly unstoppable. Instagram, the photo sharing app phenom acquired by Facebook for X billion announced IGTV this week to add one hour “long form” video options to its platform. The Instagram announcement comes as 40,000 people (my rough estimate based on…

    Dan Strickland-Woodward
    June 22, 2018

  • Customers Are Rebelling AI, No Longer Want Canned Replies to Brand Questions

    apple.news/ARela_hwNRcmi1HkREy-tTA In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. At the same time, 51% of marketers admit to recycling the same messages across different channels due to inadequate resources

    Dan Strickland-Woodward
    June 22, 2018

  • Facebook Continues To Fight Fake News

    apple.news/AvX15vu_wS46S168sOHGkvg Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform.

    Dan Strickland-Woodward
    June 22, 2018

  • Hidden PPC Traffic Killers

    apple.news/AdlopJ9A6Q1Khk0FK7Dqw0g

    Dan Strickland-Woodward
    June 22, 2018

  • FCC Chairman Tom Wheeler Defends His Net Neutrality Proposal

    All digital media and marketing professionals need to follow this store as it may impact our clients and for some in media, your employer as well!

    Dan Strickland-Woodward
    February 9, 2015

  • Google ditches its own protocol for HTTP/2 and a faster web

    Originally posted on Gigaom: After using its own protocol for several years to speed up the web, Google is dropping support for it and adopting a standard approach. Next year, Google will abandon SPDY in early 2016 in favor of HTTP/2 according to a blog post published Monday on the company’s Chromium blog. [company]Google[/company] originally created…

    Dan Strickland-Woodward
    February 9, 2015

  • You Know You Want A Galaxy S5 With Swarovski Crystals On The Back

    Dan Strickland-Woodward
    April 24, 2014

  • TrustRadius’: Marketo & Pardot are the best enterprise products with ratings 4.2 and 4.0 out of 5. For SMB?

    New marketing automation rankings . . . “For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction…

    Dan Strickland-Woodward
    April 17, 2014

  • Marketers should use lead generation to build brand awareness, nurture prospects and …

    “. . . customers, qualify leads and ultimately generate measurable revenue.”  Dan Strickland recently downloaded Marketo’s comprehensive, 160 page guide to lead generation, covering topics ranging from content marketing and website SEO to telesales and content syndication. Marketo’s Guide provides a “How To” for: Defining a lead and understand his or her buying journey Building a…

    Dan Strickland-Woodward
    April 14, 2014

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