B2B Next Speaker Spotlight: Marc Kermisch on B2B e‑commerce and organizational change
Instead of thinking about the enablement of B2B e-commerce as a threat to how you do business, think about how it can enable your organization...
How CRM platforms are revolutionizing B2B selling
The age-old B2B sales problem The problem most B2B brands face is the low profit margins that low-volume customers bring on an individual level. The...
Asian-American Influencers Make Their Mark on the U.S. Mainstream
THE MARKETABILITY OF ASIAN-AMERICAN SOCIAL INFLUENCERS In our recent 2018 Asian-American consumer report, we document the outsized and trendsetting usage of digital platforms by Asian-American...
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more time to researching solutions and are increasingly...
The missing step in B2B e‑commerce conversions
If you look at global budget trends among chief marketing officers and compare that specifically to budgets for B2B e-commerce marketers, you’ll find some interesting...
Official Google Webmaster Central Blog: An update to referral source URLs for Google Images
Updating the referral source For webmasters, it hasn't always been easy to understand the role Google Images plays in driving site traffic. To address this,...
Create and Optimize Effective Shopping Campaigns: Google Best Practices – AdWords Help
Shopping campaigns give you a chance to feature your products to online customers. Get our latest shopping campaign best practices guide on how to structure...
SEO vs. PPC: Which is Better in the Long Run?
SEO vs. PPC: Which is Better in the Long Run? — Read on www.searchenginejournal.com/seo-vs-ppc/234681/amp/ " While it’s no secret that paid advertising helps a brand,...
Organic Search is Responsible for 64% of Web Traffic vs. PPC
Organic Search Is Actually Responsible for 64% of Your Web Traffic (Thought Experiment) — Read on www.conductor.com/blog/2014/07/organic-search-actually-responsible-64-web-traffic/
Google News Digest: Making Apps With Google, New Tools for Ad Tests on YouTube, and the World Cup GOOAAALS
Google changes: There has been a big emphasis on video and video advertising and increased control for users over the advertising and content they receive....