Dan Strickland on All Things in Digital

  • B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

    Findings from the 2018 Marketing Measurement & Attribution Benchmark Survey show that more than half (55%) of B2B companies say their current ability to measure and analyze marketing performance “needs improvement” or worse. The inability to track activity between specific buyer stages (48%) and measure impact across channels/campaigns (47%) are the biggest challenges for marketers…

    Dan Strickland-Woodward

  • Bing Ads app gets multi-user access to toggle between accounts & ability to add funds – Search Engine Land

    Bing Ads app gets multi-user access to toggle between accounts & ability to add funds – Search Engine Land — Read on searchengineland.com/bing-ads-app-gets-multi-user-access-to-toggle-between-accounts-ability-to-add-funds-300724

    Dan Strickland-Woodward

  • Amazon’s Big Weakness in the Supreme Court Sales Tax Ruling

    apple.news/A8BI3_bViQi-_oD5roBDxhA source: TheStreet As much as 0.3% of the retailer’s sales could be at risk following Thursday’s Supreme Court ruling, an analyst says. Amazon.com Inc. (AMZN) has been touted as barely touched by the Supreme Court ruling on state sales tax collection. That interpretation, though, fails to evaluate the nuances of Amazon’s business model, one…

    Dan Strickland-Woodward

  • Advertisers Demand More Transparency from Video Influencers

    apple.news/A3qmnx7qoMpeiwA7HWxTRMg Influencer marketing is at a turning point. In the days ahead of VidCon, marketing executives in Cannes, France, have been calling for more transparency from influencers and the platforms that promote them, such as Instagram. For example, Unilever CMO Keith Weed said his company will not work with influencers who buy followers. Meanwhile, in…

    Dan Strickland-Woodward

  • Video Marketing Continues To Explode As The Way To Reach Customers

    apple.news/AlK8Ea_kBRwqn6VZXoRiaSw Marketing via video is the biggest way to reach people today. It is nearly unstoppable. Instagram, the photo sharing app phenom acquired by Facebook for X billion announced IGTV this week to add one hour “long form” video options to its platform. The Instagram announcement comes as 40,000 people (my rough estimate based on…

    Dan Strickland-Woodward

  • Customers Are Rebelling AI, No Longer Want Canned Replies to Brand Questions

    apple.news/ARela_hwNRcmi1HkREy-tTA In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. At the same time, 51% of marketers admit to recycling the same messages across different channels due to inadequate resources

    Dan Strickland-Woodward

  • Facebook Continues To Fight Fake News

    apple.news/AvX15vu_wS46S168sOHGkvg Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform.

    Dan Strickland-Woodward

  • Hidden PPC Traffic Killers

    apple.news/AdlopJ9A6Q1Khk0FK7Dqw0g

    Dan Strickland-Woodward

  • How Target Plans to Build on Its E-Commerce Momentum — Fortune

    More profit sapping e-commerce investments are coming. via How Target Plans to Build on Its E-Commerce Momentum — Fortune

    Dan Strickland-Woodward

  • VB LIVE: Want a lucrative app launch? Freemium is key!

    VB LIVE: Want a lucrative app launch? Freemium is key — but tricky. Learn how to balance free versus paid features without pissing your users off in our latest interactive VB Live event, where industry leaders will take you for a deep dive into best practices for app monetization. Register here for free. The trickiest part……

    Dan Strickland-Woodward

  • Your Mobile Contact List Are Now The Real Social Network — TechCrunch

    Facebook’s surprising acquisition of WhatsApp signals that it has realized that users’ true social network is the contact list on their smartphones.

    Dan Strickland-Woodward

  • TrustRadius’: Marketo & Pardot are the best enterprise products with ratings 4.2 and 4.0 out of 5. For SMB?

    New marketing automation rankings . . . “For mid-sized companies, TrustRadius’ data says that Marketo and Pardot were the best products, with customer satisfaction ratings of 4.2 and 4.0 out of 5, respectively. And for smaller companies, Hubspot, Act-On, and Infusionsoft topped the list, with Hubspot getting top honors for an almost-perfect 4.8 customer satisfaction…

    Dan Strickland-Woodward