Email marketing can be defined as the transmission (or sending) or targeted email messages to subscribers who have opted-in (or signed up) to your email contact list with their permission.

Considered to be a type of direct marketing (or digital marketing), it is primarily used to promote an organizations’ products, services, events, sponsors or news and informational purposes. There are many email marketing platforms that can help you accomplish this successfully and profitably, knowing which is right for your goals is the key! I have direct experience with many of these platforms – contact me to discuss your needs and scope of work to get a free unbiased recommendation from me.