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“7 Keys To Great SEO: What SEO practices are most important nowadays for brand publishers?”
Answers to Seven keys to successful SEO: Original, engaging stories always win. Keyword and audience research still matters. Great headlines are key. Better content > more content. Optimize on both the page and platform level. Get inbound links. Social matters to search, in more ways than one. Read details of what each key truly means…
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China’s Luxury Boom Moves to the Web
Originally posted on LuxuryinChina: A shopper looked at bags at a store in Hong Kong. Bloomberg News China’s luxury boom is going online. As the overall sector struggles amid a government crackdown on ostentatious spending and gift-giving, the urge to splurge online is growing strong, according to a study by consulting firm KPMG. KPMG found…
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NewsCred Raises Another $25M For Its Content Marketing Platform
Originally posted on SmallBizContent: NewsCred, a company that helps customers find and create content for their marketing campaigns, is announcing that it has raised $25 million in Series C funding. The funding comes slightly less than a year after I wrote about the company’s last round of $15 million. One of the main reasons to keep…
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3 lessons from The Content Strategist to engage your blog readers
Originally posted on Let's connect: Hi there! Today on Let’s Connect, we will discover the secret sauce of The Content Strategist, a perfect example of an effective brand blog. Of course, it is not a coincidence we chose this platform since it is from a young company called Contently, whose goal is to help brands…
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5 ways startups are narrowing the content discovery gap
Originally posted on Gigaom: Consuming content on the Internet has long felt like drinking from a firehose. Yet the problem is getting even worse. Driven by a focus on page views and the growth of viral content from social sharing sites like Buzzfeed and Gawker, the volume of unfiltered and even unwanted content has exploded.…
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How to lower your churn rate
Originally posted on Gigaom: As executive-in-residence at Scale Venture Partners, I’ve worked with a number of SaaS startups to help them refine the efficiency of their operations. One of the things that is often neglected is customer churn. Early focus on churn helps build discipline that becomes even more important as a company grows to…
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Dan shared a link ‘Mobile Search: Tips for Effective Mobile Content Optimization
LinkedIn MESSAGES Three ways you can improve mobile content optimization. 1. Cater To Skimmers, Not Readers 2. Have Useful, Simple Information 3. Fight For Attention Web users may be impatient, but mobile users are much more demanding. Don’t treat mobile users as readers, but as skimmers and scanners. Think of your mobile audience as having…
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Dan shared a link ‘Facebook Marketing Switches from Earned to Paid’ with you.
LinkedIn MESSAGES This evolution in Facebook marketing shows that even the most recognized media channels remain unpredictable in the emerging digital marketplace and that the lines between owned and paid channels remain blurred. Facebook Marketing Switches from Earned to Paid skyword.com New data and executive predictions from Social@Ogilvy show that Facebook continues to reel in…
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Dan shared a link ‘Internet in 2025: 5 Intriguing Predictions – InformationWeek’ with you.
LinkedIn MESSAGES 1. Big data will affect the public’s actions and behavior. 2. The Internet will facilitate political awareness and peaceful change. 3. Dangerous divides will emerge. 4. The Internet will bring about the age of the "global supercomputer." 5. New business models will emerge. Internet in 2025: 5 Intriguing Predictions – InformationWeek informationweek.com How…
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Dan shared a link ‘Facebook to Begin Posting 15-Second Video Ads’ with you.
LinkedIn MESSAGES IDC analyst Crawford Del Prete is also quoted in theWSJ story Facebook to Begin Posting 15-Second Video Ads online.wsj.com By Benjamin Pimentel SAN FRANCISCO–Facebook Inc. is taking another small, cautious step toward online video ads, which analysts have said would make the company even more profitable but could also potentially spark a user…
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Content Marketing Put a Man on the Moon, What Can it Do For You?
A well written piece posted on Search Engine Watch by Lisa Buyer …@sewatch produces great industry content IMHO!
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Dan Strickland on All Things in Digital 