What is Search Engine Optimization, SEO?
SEO is a website strategy or tactic used by marketing professionals to grow your website’s organic (non-paid) ranking or search engine results pages (SERPs) on Google, Bing or Yahoo.
The most important benefit of SEO is it helps businesses increase their website trust (because users trust finding legitimate businesses on search engines) and it increases traffic to your company, brand or websites, to help grow your business (because free organic leads that convert into sales provides an ROI on marketing spend, time and effort). SEO is cost effective and measurable.
I have direct experience with assisting marketing department with their SEO campaigns. Contact me to discuss your needs and scope of work and get a free unbiased recommendation from me as well.