Marketers should use lead generation to build brand awareness, nurture prospects and …
“. . . customers, qualify leads and ultimately generate measurable revenue.” Dan Strickland recently downloaded Marketo’s comprehensive, 160 page guide to lead generation, covering topics ranging from content marketing and website SEO to telesales and content syndication. Marketo’s Guide provides a “How To” for: Defining a lead and understand his or her buying journey Building a […]
Hubspot, Marketo, Eloqua: New data shows marketing automation market share in unprecedented detail
“This new information is from Datanyze, a company I’ve called the Google of sales and marketing for software-as-a-service technologies. Datanyze continually scans over 11 million of the world’s most-trafficked websites, looking for the little Javascript embeds and web tags that indicate the presence of an integrated SaaS technology — in this case a marketing automation […]
“7 Keys To Great SEO: What SEO practices are most important nowadays for brand publishers?”
Answers to Seven keys to successful SEO: Original, engaging stories always win. Keyword and audience research still matters. Great headlines are key. Better content > more content. Optimize on both the page and platform level. Get inbound links. Social matters to search, in more ways than one. Read details of what each key truly means […]
Mobile Contacts Are Now The Real Social Network
Editor’s note: Peter Yared is the CTO/CIO at CBS Interactive. Follow him on Twitter @peteryared. Facebook’s surprising acquisition of WhatsApp signals that it has realized that users’ true social network is the contact list on their smartphones.
What Amazon Knows That Distributors Don’t – Internet Retailer
An interesting blog post by Ragda Bodla (Director, Industry Marketing, NetSuite Inc.) on Internet Retailer today is a good read: “What does Amazon know about succeeding in B2B? Basically, B2B buyers increasingly want the same shopping experience they have as consumers on B2C e-commerce sites. The same people who buy shoes online are also buying […]
Playing the Price Game | STORES.org
The catalyst behind this move is “dynamic pricing,” a strategy that is the direct result of Internet price transparency. It refers to frequent price changes based on customer traffic, demand, weather, time of day, loyalty card data, competitive factors and some complex algorithms. The concept of dynamic pricing has been enormously successful for industries like […]
Amazon tightening grip on showrooming
Amazon takes showrooming to next level with image recognition … mobilemarketer.com Amazon is tightening its grip on showrooming with a new image recognition application feature that cuts down on the number of steps it takes for a consumer to find and buy a product – read full story by Mobile Marketer’s Lauren Johnson […]
CES 2014 brought us the future, and it is curved, ‘smart’ and wearable
Source: Washington Post “. . . John Curran, a senior executive with electronics and high-tech at consulting firm Accenture, said that over half of respondents in a survey . . . Fifty-six percent of respondents from the United States, India, South Africa, the United Kingdom, Australia and Canada said they would [buy] a wearable device — […]
Responsive Design: Quick Guide for Email Templates and Websites
Seven out of ten recipients will delete an email if it doesn’t look good or work well on their tablet or smartphone, and the same goes for websites
Google vs. Facebook in the Battle of Affinity
Excerpt from Nate Elliott, Vice President & Principal Analyst, Forrester Research posted on Allthingsd.com ” …this affinity data Facebook is collecting is enormously different from the intention data Google has traditionally collected. Think about it: Intent is expressed before a purchase; it’s an indication of what we want. But affinity is typically expressed after a […]
Yahoo Climbs Back Above Google in U.S. Web Traffic
Lizz Gannes from Allthingsd.com posted interested Yahoo! story today. . .[Excerpt]: “Yahoo properties got more unique U.S. visitors than any other company’s in July, according to comScore. They had 196.6 million, compared to 192.3 million for previous leader Google. What’s more, Yahoo’s numbers didn’t include the new Yahoo-owned Tumblr, which came in 28th place.” Read […]
Why Local Commerce Will Be Larger Than E-Commerce For The Next Decade, An Analysis
A very interesting TechCrunch.com article [was posted: 2/24/13] from Yelp’s Mike Ghaffary about local commerce vs. e-commerce, it gives e-commerce strategist food for thought, read on . . .
Industry Statistics: E-commerce sales grow 17.3% in . . . – Internet Retailer
BREAKING NEWS: Industry Statistics – E-commerce sales grow 17.3% in Q3 – Internet Retailer E-commerce accounted for approximately 5.2% of total retail sales excluding foodservice — mainly restaurant and bar sales—during the three months ended Sept. 30, up from 4.7% in the third quarter of 2011 and 5.1% from the second quarter of 2012, the […]
How to transfer insights from search to social campaigns | Search Engine Watch
Get more from your paid search activity by transferring what you’ve learnt to your social campaigns — Read on searchenginewatch.com/2018/06/20/how-to-transfer-insights-from-search-to-social-campaigns/ via How to transfer insights from search to social campaigns | Search Engine Watch — UrTheory
A Complete Guide to Google Maps Marketing
Why Is Google Maps Marketing So Important? Google handles about 3.5 billion searches per day and accounts for nearly 88% of all mobile searches. — Read on http://www.searchenginejournal.com/google-maps-marketing-guide/329929/
Can Spotify be the one to finally get people listening to short podcasts? » Nieman Journalism Lab
Plus: ESPN jumps into the daily flagship audio game, the podcast book tour, and more impeachment podcasts. — Read on http://www.niemanlab.org/2019/10/can-spotify-be-the-one-to-finally-get-people-listening-to-short-podcasts/
8 Ways to Improve Your LinkedIn Lead Generation Ads Today – Business 2 Community
8 Ways to Improve Your LinkedIn Lead Generation Ads Today – Business 2 Community — Read on http://www.business2community.com/linkedin/8-ways-to-improve-your-linkedin-lead-generation-ads-today-02247697
HubSpot Works With Supermetrics On Data Analytics And Reporting 09/05/2019
Using the Supermetrics HubSpot connector, HubSpot clients can analyze and report marketing data across HubSpot portals in Google Sheets, Google Data Studio and Excel, the firm says. In a related development, HubSpot says it is adding new functionality to its Sales Hub Professional and Marketing Hub Starter tiers, in response to customer demand. The announcement […]
How Millennial Income Compares to Baby Boomer Income in America – Bloomberg
Millennials, long presumed to have less interest in the nonstop consumption of goods that underpins the American economy, might not be that different after all, a new study from the Federal Reserve says. — Read on http://www.bloomberg.com/news/articles/2018-11-29/fed-says-millennials-are-just-like-their-parents-only-poorer
Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts – Search Engine Land
Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts – Search Engine Land — Read on searchengineland.com/moz-state-of-local-report-shows-confusion-fragmentation-in-local-seo-efforts-308714 Great article written by Greg Sterling @gsterling on Search Engine Land
Images Are New Playground For Malicious Code, Costing Advertisers Millions 11/19/2018
Images Are New Playground For Malicious Code, Costing Advertisers Millions – 11/19/2018 — Read on http://www.mediapost.com/publications/article/328168/images-are-new-playground-for-malicious-code-cost.html
Official Google Webmaster Central Blog: The new Search Console is graduating out of Beta 🎓
Official Google Webmaster Central Blog: The new Search Console is graduating out of Beta 🎓 — Read on webmasters.googleblog.com/2018/09/the-new-search-console-is-graduating.html
Study indicates that B2B audiences are avid consumers of business content online
Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through social media and 75% who encounter content most frequently on company websites. The study indicates that B2B audiences are avid consumers of business content online […]