Three ways you can improve mobile content optimization.

1. Cater To Skimmers, Not Readers
2. Have Useful, Simple Information
3. Fight For Attention

Web users may be impatient, but mobile users are much more demanding. Don’t treat mobile users as readers, but as skimmers and scanners.

Think of your mobile audience as having ADHD.

Mobile Search: Tips for Effective Mobile Content Optimization

There has been a debate in the marketing community recently about whether publishers and web designers should create a separate user experience for desktop vs mobile

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