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How to lower your churn rate
A good read: paying attention to customer churn rates is not only important with SaaS models but with e-commerce retailers as well. When you are too focused on customer ramp-up you oftentimes forget to deploy a robust customer engagement program as well – this element should always be on product roadmap with any new release.
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Dan shared a link ‘Mobile Search: Tips for Effective Mobile Content Optimization
LinkedIn MESSAGES Three ways you can improve mobile content optimization. 1. Cater To Skimmers, Not Readers 2. Have Useful, Simple Information 3. Fight For Attention Web users may be impatient, but mobile users are much more demanding. Don’t treat mobile users as readers, but as skimmers and scanners. Think of your mobile audience as having…
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Dan shared a link ‘Facebook Marketing Switches from Earned to Paid’ with you.
LinkedIn MESSAGES This evolution in Facebook marketing shows that even the most recognized media channels remain unpredictable in the emerging digital marketplace and that the lines between owned and paid channels remain blurred. Facebook Marketing Switches from Earned to Paid skyword.com New data and executive predictions from Social@Ogilvy show that Facebook continues to reel in…
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Dan shared a link ‘Internet in 2025: 5 Intriguing Predictions – InformationWeek’ with you.
LinkedIn MESSAGES 1. Big data will affect the public’s actions and behavior. 2. The Internet will facilitate political awareness and peaceful change. 3. Dangerous divides will emerge. 4. The Internet will bring about the age of the "global supercomputer." 5. New business models will emerge. Internet in 2025: 5 Intriguing Predictions – InformationWeek informationweek.com How…
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Dan shared a link ‘Facebook to Begin Posting 15-Second Video Ads’ with you.
LinkedIn MESSAGES IDC analyst Crawford Del Prete is also quoted in theWSJ story Facebook to Begin Posting 15-Second Video Ads online.wsj.com By Benjamin Pimentel SAN FRANCISCO–Facebook Inc. is taking another small, cautious step toward online video ads, which analysts have said would make the company even more profitable but could also potentially spark a user…
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Content Marketing Put a Man on the Moon, What Can it Do For You?
A well written piece posted on Search Engine Watch by Lisa Buyer …@sewatch produces great industry content IMHO!
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Hispanic Consumers Embrace Social Media, Mobile
.@BIAKelsey study shows Hispanic consumers embrace #socialmedia, #mobile, reports @TanyaIrwin http://t.co/4xEtbgPd79 — MediaPost (@MediaPost) February 28, 2014
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Content [Marketing’s] Biggest Challenge Is Scale
Mediapost.com article by Skip Brand – “We’re going to start to see native advertising take cues and data signals from the publishers and start to customize messaging to an individual user,” says Adam Kasper, chief media officer at Havas. “[Kasper], predicts that the content marketing business will grow, as content comes closer to media buying, and automation…
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A better e-commerce experience: Channel Intelligence and DoubleClick Search team up for enhanced feed management, optimization
[Google] announced that “DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence. As an add-on solution to the DoubleClick Search Commerce Suite, the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search.” Read more
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Apple Is Already Building Its Next Massive Business And No One Seems To Have Noticed
businessinsider.com Spot quiz: What is Apple’s fastest-growing product by total dollar sales? If you thought iPhones or iPads, you’d be wrong. Growth of both of those is in decline. It’s actually e-commerce — via iTunes, iBooks and the app stores. Sales of extra, non-Apple “stuff” via Apple’s products were up 19% to $4.4 billion in Q1 2014. Read…
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